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Luxgen - Technological Innovations & Latest Models Lineup

Luxgen, combining “Luxury” and “Genius,” epitomizes the fusion of opulent comfort with innovative technology in the automotive sector. Originating from Taiwan, the brand emphasizes creating vehicles that blend luxury with advanced features, aiming to cater not only to its domestic market but also to potential international audiences. Luxgen’s mission centers on technological innovation and quality, targeting discerning customers seeking vehicles that offer both sophisticated design and high-end functionality. This commitment positions Luxgen as a forward-thinking player in the industry, dedicated to redefining automotive luxury and intelligence globally.

Milestones in Luxgen’s Journey

Luxgen History & Timeline

Luxgen was founded in 2009 as an innovative entrant in the global automotive market, under the sponsorship of Taiwan’s Yulon Group, proof of the union’s ambition to carve out a niche in the luxury car segment. The inception of Luxgen was driven by a vision to merge unparalleled luxury with high-end technology, aiming to create vehicles that not only excel in performance and safety but also intelligence and comfort. This strategic direction set Luxgen apart, marking its entry as Taiwan’s first automotive brand dedicated to integrating advanced technology with premium automotive design.

  • 2009: Launch of Luxgen’s first vehicle, the Luxgen7 MPV, introducing the world to a brand that emphasizes innovation and luxury.
  • 2011: Introduction of the Luxgen5 Sedan, marking Luxgen’s foray into the competitive sedan market with a focus on smart features and performance.
  • 2013: Expansion into international markets, notably in the Middle East and Central America, showcasing Luxgen’s ambition to become a global brand.
  • 2015: Launch of the Luxgen U6 Turbo, a compact SUV that blended sporty design with advanced safety features, aimed at a younger demographic.
  • 2018: Introduction of electric and hybrid models, aligning with global trends towards sustainability and eco-friendly transportation solutions.
  • 2020: Implementation of next-generation infotainment systems, enhancing the connectivity and interactive experience for drivers and passengers.

Evolution of Product Lineup

Luxgen began its journey with the Luxgen7 MPV, a vehicle that set the benchmark for the brand’s commitment to luxury and technology. Over the years, the lineup expanded to include a diverse range of models, from the Luxgen5 Sedan, which targeted the executive segment with its blend of elegance and tech, to the Luxgen U6 Turbo, appealing to a younger audience with its sporty aesthetics and advanced safety features. The evolution of Luxgen’s product lineup reflects the brand’s responsiveness to market trends and consumer preferences, gradually shifting towards incorporating electric and hybrid technologies. This transition not only demonstrates Luxgen’s commitment to innovation but also its dedication to environmental stewardship, preparing the brand for a future where sustainability is paramount. Through this evolution, Luxgen continues to uphold its founding principles, delivering vehicles that are at the forefront of luxury, technology, and eco-conscious design.

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Diverse Range of Luxgen Models

Current Luxgen Models in the Market


  • Luxgen S5 Turbo: A premium sedan featuring a 2.0L turbocharged engine, advanced driver-assistance systems (ADAS), and a luxury interior with state-of-the-art infotainment. It stands out for its balance between performance and comfort.

  • Luxgen S7 Executive: Tailored for the luxury segment, this sedan offers a 2.2L turbo engine, plush interiors, enhanced connectivity features, and superior ride quality, setting a new standard in executive travel.

SUVs & Crossovers

  • Luxgen U5 SUV: A compact SUV with a focus on efficiency and technology, including a 1.8L turbocharged engine, smart connectivity options, and comprehensive safety features. Ideal for urban and adventure-seeking drivers alike.

  • Luxgen U6 GT: Marrying sportiness with utility, the U6 GT features a dynamic design, a 2.0L turbo engine, advanced navigation systems, and a panoramic sunroof, designed for those who desire performance and style.

Electric Vehicles (EVs)

  • Luxgen E5 Hatchback: An all-electric hatchback offering zero emissions, a 300 km range per charge, fast charging capabilities, and interactive driver assistance technologies, catering to environmentally conscious urbanites.

  • Luxgen E6 SUV: An electric SUV designed for performance and efficiency, with a 400 km range, spacious interiors, cutting-edge safety features, and a quiet, smooth driving experience, perfect for family outings and long drives.


  • Luxgen M7: A multi-purpose vehicle that combines space, comfort, and technology, featuring flexible seating configurations, advanced safety systems, and entertainment options for all passengers, making it ideal for family travel.

  • Luxgen M9: The luxury MPV with executive seating, ambient lighting, an entertainment suite, and driver assistance technologies, offering unparalleled comfort and convenience for both drivers and passengers.

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A look back at past Luxgen models

Discontinued Luxgen models

  • Luxgen Lux 1 Sedan: The brand’s inaugural sedan model, introduced high-end tech features and luxurious amenities at its time, setting the foundation for future models.
  • Luxgen Lux 2 Executive: An early attempt at capturing the executive market, blending advanced safety features with premium comfort, paving the way for the development of future luxury sedans.
  • Luxgen D5 SUV: One of the first SUVs from Luxgen, known for its robust performance and versatility, laying the groundwork for future SUV models with enhanced technology and design.
  • Luxgen D6 Crossover: Combined the agility of a sedan with the utility of an SUV, offering a unique blend that influenced the design and functionality of subsequent crossovers.
  • Luxgen EV+: An early electric vehicle that marked Luxgen’s initial foray into the electric market, offering modest range and performance but symbolizing a commitment to sustainable mobility.
  • Luxgen EV Pro: Improved on its predecessor with better range and features, it was a stepping stone towards the development of more advanced electric models in later years.
  • Luxgen M5 Space: A versatile MPV that emphasized roominess and adaptability, its success informed the design of more technologically advanced and comfortable MPVs in Luxgen’s lineup.
  • Luxgen M6 Turbo: Combined luxury features with the practicality of an MPV, setting a benchmark for future models to balance performance, comfort, and space efficiently.

Luxgen Market Presence and Sales Performance

Luxgen Global Footprint

Luxgen, since its inception, has embarked on a strategic journey to establish a significant global footprint, with an emphasis on delivering luxury and technology-driven vehicles. Initially focusing on the Taiwanese market, Luxgen has gradually expanded its presence to several international markets, leveraging its unique brand proposition to cater to a niche segment of customers looking for innovative automotive solutions.

Luxgen operates across various regions, with its presence notably strong in:

  • Asia-Pacific: Taiwan serves as Luxgen’s home market and the base of its operations, where the brand enjoys considerable brand recognition and a loyal customer base. Expansion efforts have also targeted mainland China, Thailand, and the Philippines, emphasizing markets with a growing demand for luxury vehicles.
  • Middle East: Luxgen has made significant inroads into the Middle Eastern market, particularly in countries like Oman, Kuwait, and the United Arab Emirates (UAE), where there’s a high demand for luxury and technologically advanced vehicles.
  • Central and South America: Countries like Costa Rica and Dominican Republic have been key markets for Luxgen, tapping into emerging economies with growing automotive sectors.

Luxgen’s sales performance has seen varied trends over the years, influenced by market competition, consumer preferences, and the introduction of new models. Initially, sales surged as the novelty of the brand and its technology-centric vehicles caught the attention of the market. However, like many automotive brands, Luxgen faced challenges due to intense competition and rapidly evolving consumer expectations.

In Taiwan, Luxgen has maintained a steady presence, with sales buoyed by the brand’s reputation for safety and innovation. In mainland China, despite a competitive market, Luxgen has carved out a niche, though sales have fluctuated with the brand’s evolving strategy and model lineup.

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Luxgen in the UAE

The UAE market represents a significant opportunity for Luxgen, characterized by a strong appetite for luxury vehicles and a keen interest in automotive technology. Luxgen entered the UAE with a strategy tailored to meet the unique preferences of the local market, focusing on high-end SUVs and sedans equipped with the latest technological advancements.

  • Market Presence: Luxgen has established a network of dealerships and service centers in key Emirates, including Dubai and Abu Dhabi, ensuring accessibility for customers.
  • Sales Performance: In the UAE, Luxgen has experienced a positive reception, particularly for models that blend luxury features with advanced safety and entertainment technologies. The brand’s focus on electric vehicles has also resonated well with the UAE’s push towards sustainability.
  • Challenges and Opportunities: While the brand has made promising inroads, competition from established luxury and premium automotive brands remains a significant challenge. However, the region’s growing emphasis on sustainable transportation and smart cities presents an opportunity for Luxgen to leverage its expertise in electric vehicles and intelligent driving technologies.

Frequently Asked Questions

Luxgen FAQs

Luxgen combines luxury with genius, offering vehicles that are not only comfortable and stylish but also equipped with advanced technology and safety features, distinguishing them in the automotive market.

Luxgen cars are primarily manufactured in Taiwan, with the company taking pride in its state-of-the-art production facilities that ensure high quality and innovation in every vehicle.

Luxgen offers a diverse range of vehicles, including sedans, SUVs, crossovers, electric vehicles (EVs), and multi-purpose vehicles (MPVs), catering to various customer preferences and needs.

Yes, Luxgen has expanded its presence beyond Taiwan to markets in the Middle East, including the UAE, as well as Central and South America, aiming to cater to global consumers seeking luxury and technology-driven vehicles.

Luxgen cars are equipped with comprehensive safety systems, including advanced driver assistance systems (ADAS), which offer features like adaptive cruise control, lane departure warning, and collision avoidance, ensuring a safer drive.

Some of Luxgen’s flagship models include the Luxgen U6 Turbo, Luxgen S5 Sedan, and the electric Luxgen E6 SUV, each showcasing the brand’s focus on luxury, performance, and sustainability.

Luxgen is actively investing in research and development to pioneer innovations in electric vehicle technology, autonomous driving, and connectivity features, aiming to lead the transition towards a more sustainable and intelligent automotive future.

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